Challenge:
How to put the spotlight on Canadian moms for Mother's Day?
Idea:
Canada was built by immigrants.
So, for Mother's Day, we decided to bring a Canadian mom back to her roots.
Agency: FCB Montréal
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Sylvain Dufresne
Art Director: Philippe Natewajko
Copywriter: Elmer Tazartez
Production: Morrison Films
Director: Iouri Philippe-Paillé