Challenge:
How to talk about family rights in Quebec and help people understand why they need a notary at their side?
Idea:
We staged a movie around a typical family meal. On the surface, there are no problems. But as the story unfolds, we discover everything is not as it seems.
Agency: Publicis Montréal
Executive Creative Director: Sylvain Dufresne
Art Director: Philippe Natewajko & David Lamarche
Copywriter: Elmer Tazartez
Production: Cinélande
Director: Jean-François Asselin